'The Fault in our Stars' poster

The main aspect to this poster is the image. The image is a birds eve view, medium close up profile of the two main protagonists. The way the characters are close together, have their eyes closed and are smiling at each other would connote romance and love which gives an idea of what the film is about. This image appears on many different forms of advertisement of this film which creates synergy and increases the brand image of the film as people will automatically relate the picture to the film.

The poster has use of bright and warm colours suggesting it is a heart warming film. The smiles in the pictures and bright colours also connote happiness showing although the characters are ill, the film also consists of a lot of happiness. The colours are also natural; along with the environment as they are laying on grass. This connotes realism and shows that the audience will be able to relate to the film. 

The title is placed at the bottom of the poster but central so it is very visible. It is also placed well in cooperation with the faces in the picture which is appealing to the eye. The colours of bright blue and white help the title to stand out from the image as there is a big contrast with the colours. The title also communicates the films brand image as the same colours and font is used here and in the trailer which makes it recognisable to the audience.

The font used looks like it has been hand written which can also connote realism; it is as if the characters have written it themselves which makes it easier for the viewer to relate with the characters as it makes them seem like real people. The font is also child like which relates to the venerability and innocence of the characters; this alongside the fact the font looks as if it is hand written allows the audience to empathise with the protagonists.

There is a pun used on the poster; ‘one sick love story.’ The word ‘sick’ gives the sentence two meanings, one stating that the love story of Hazel and Augustus is good and interesting, but also the fact that they are both ill. The sentence gives the audience the information of both themes: love and illness. 

Another piece of text is placed at the top of the poster and says ‘Based on the New York times #1 best seller.’ This informs the audience that the book was very popular and therefore persuades them to watch the film. It also attracts a specific audience of people who have already read the book; the fact it is ‘based on’ the book assures the readers that if they enjoyed the book they will enjoy the film.